Our popular laundry detergents now come in new and improved bottles made of 100% recycled plastic. Fall in love with our gentle detergents all over again and elevate your laundry routine with their subtle, sophisticated scents.
Our detergent bottles are made from 100% recycled PET.
New leak-proof caps that double as measuring cups.
All our detergents are consciously produced in Denmark.
Sorting your clothes in separate laundry piles and using specialized detergents will dramatically prolong the lifespan of your garments. Our high-efficiency laundry detergents are designed for specific colors and textile fibers.
We are on a mission to modernize the centuries-old tradition of textile care, by giving you the very best tools to love and care for your clothes and home textiles. Making them look like new, so that they can last much longer.