Free shipping over €50 within EU

30 days return policy

5 - 7 days delivery

Exclusive
Summer Offer

Buy Cirrus No.2 Mint and get a Clothing Mist from Pure Effect for free
– save € 25. Free delivery, the offer is only valid in EU

€120

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Exclusive
Summer Offer

Buy Cirrus No.2 blue + Pilo Fabric Shaver and get a Shoe Mist & a Clothing Mist from Pure Effect for free – save € 50. Free delivery.

€160

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Minimalistic and high technology garment care

We want to inspire you to care for your clothes, so they will last longer.

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Clothing care like before, but made simple and fun

We want to inspire you to take better care of your clothes and make them last longer. Two generations ago everybody knew how to take care of their clothes. Our mission is to make clothing care general knowledge again, with the big difference that we now make it fun, easy and accessible to everyone.

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Cirrus No.2 Steamer

Cirrus No.2 is the Scandinavian fashion stylists favorite steamer. If you ask us it's easy to understand why. It's a completely stress-free tool for achieving the perfect attire. Cirrus No.2 is our best selling steamer.

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Steam

Steamed clothes are different from ironed clothes. Like the iron, the steam will smooth out wrinkles but steaming also has other perks. Steam works on almost all textiles, even the ones that can't be ironed. Steaming makes colors become more intense. Steaming is like airing on fast forward; your garment is refreshed and some odors are neutralized.

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